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PreXLR

We want to accelerate a validation process during which we test a concept by speaking to customers.

Our PreXLR program is designed to accelerate the validation process of your concept through direct engagement with customers. Over 12 weeks, we focus on assessing the commercial viability of your idea by addressing uncertainties and evaluating potential risks.

Here is what our process entails:

Hypothesis Formation

We start by creating hypotheses about your concept's market fit and potential impact.

Customer Interviews

By engaging with customers, we gather insights directly from your target market.

Data Analysis and Iteration

We analyze the feedback, refininf our hypothesys with each cycle of qualitative data.

We take your innovation project through 5 phases using a Stage-Gate model

01/

Prolem Discovery

During this phase we find the most pressing problems specific to a customer segment.

02/

Solution Discovery

After finding a problem worth solving, we look for solutions that are better, faster, cheaper than existing alternatives.

03/

Prototyping

During the prototyping phase we develop a visual – or list technical aspects – of the solution. This visual supports the pitch in phase 4.

04/

Pitch MVP

We need paying customers to future-proof your business. In this phase we sign the first customers after pitching the solution.

05/

Business Case

Finalizing all learning in a business case will help stakeholders understand whether or not additional resources should be allocated to the innovation project.

And now we repeat

This cycle is repeated approximately ten times or until we achieve consensus on the results. Our goal is to point out the exact problem your potential customers are facing. We then explore viable solutions, testing each of them to ensure a perfect problem-solution match. Finally, we integrate technology to enhance and solidify this fit. By the end of the PreXLR process, you will have a well-validated concept, ready for the next stages of development and eventual market introduction.

Key questions answered

Our role in the PreXLR Process is to thoroughly explore your concept, guiding you through a series of essential questions aimed at unlocking its potential and ensuring it is well-positioned for succes. By exploring these questions, we not only validate the commercial feasibilityh of your concept but also position it for meaningful impact and groth. In the past few years this has allowed us to get, in at least 78% of the cases, commited customers for our clients within 12 weeks from the start of the program.

So what are the key questions we adress?

01/

Customer Challenges
What specific problem is your customer facing, and how can your idea offer a solution?

06/

Technological Viability
Is your innovative proposition technically feasible within the current landscape?

02/

Current Solutions
How are customers currently addressing this issue? What alternatices do they resort to?

07/

Team Dynamics
Is your team adaptable and ready for the challenges and growth ahead?

03/

Market Alternatives
What other options do customers have at their disposal, and how will your solution be different?

08/

Market Scalability
Is your value proposition refined and strong enough for widespread market adoption?

04/

Customer Value
What value does your solution uniquely bring to the table for the customer?

09/

Concept Protection
Can the uniqueness of your concept be protected to maintain a competitive edge?

05/

Technology's Role
How can technology enhance your solution with additional features or products?

Schedule a discovery call

Let's begin this journey together.

Let's turn your innovative vision into a market-ready reality.

The BW Ventures PreXLR programme is very structured. There is a tight schedule which forces you to act and go out to collect data. The fact that you have a weekly call combined with a structured methodology made going out an collecting data so much easier. The methodology obviously is no improvisation and is thought/written out to a point that it reminds you more of a school curriculum. You're really being taught the knowledge and structure on how to tackle the problems you face during the programme in a way that allows you to apply those lessons learned in future projects as well. It's truly unique. Additionally, the tooling suits the needs of the programme well. There is a teams tool to manage your experiments and campaignes, and summarize the data you collect in the field. Very convenient.

Maarten van Ierschot — Clever, van Spaendonck

You're really being taught how to tackle the problems you face in a way that allows you to apply it to future projects yourself. It's truely unique.