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Stop ideation,
Start validation,
And continue execution.
The most challenging & undervalued skill in corporate venturing?
Stakeholder management.
Stop worrying about the future;
Gather data to see reality for what it really is.
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Editor’s pick

June 19, 2024
Maarten van Kroonenburg
Podcast: How Millennial Innovators are Changing the Game

by Innovation Storytellers

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October 29, 2024
Maarten van Kroonenburg
Embracing Uncertainty: The Key to Innovation and Growth

What if embracing uncertainty could unlock your team's greatest potential?

Read here
June 20, 2024
Maarten van Kroonenburg
The Unconventional Approach to Innovation: Achieving Early Commercial Success

Discover the unconventional approach to innovation that focuses on early marketing and sales efforts, leading to rapid commercial success and profitability.

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June 6, 2024
Maarten van Kroonenburg
The Power of Business Cases: Mapping Assumptions for Success

Why treating a business case as absolute truth may hinder success in corporate innovation?

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May 23, 2024
Maarten van Kroonenburg
5 Keys to Corporate Innovation Success

Article Summary:

Read here
February 19, 2024
Maarten van Kroonenburg
The benefits of designing an innovation program

Have you ever put thought into designing your innovation program?

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February 19, 2024
Maarten van Kroonenburg
Start with a model

Instead of going out of the building as quickly as possible

Read here

Does this mean that we work on this with you?

Yes. We are invested in innovation, excited about the process and like-minded when it comes to entrepreneurship.

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Recent articles

Mapping Your Growth Engine: The Key to Scalable Business Success

Discover how a well-mapped Growth Engine can be the key to your business's success and sustainability.

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Navigating Innovation: Start with Direction, Not Just Ideas

What strategies can guide your innovation efforts toward meaningful outcomes instead of just noise?

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Finding Your Perfect Niche: Boost Conversions by Understanding Your Ideal Customers

Discover how understanding your audience on a deeper level can transform your business strategy and boost conversions.

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Five Essential Strategies for Successful Corporate Innovation

Are you ready to transform your approach to corporate innovation and achieve lasting success?

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Webinars & Podcasts

Podcast: Sales for new value propositions

Hoe bouw je een hoogwaardige sales strategie voor nieuwe waarde proposities?

Read more

Podcast: How Millennial Innovators are Changing the Game

by Innovation Storytellers

Read more

Webinar: Starting a new position in innovation

Everything you need to know

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Webinar: How to apply lean startup for hardware solutions

Presented by BW Ventures and TMC

Read more
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