This service is designed to maximize our involvement, handling as much of the process on your behalf to minimize the demand on your time. While we can't operate entirely indepedently, we aim to shoulder the bulk of the work, ensuring an efficient path to market with minimal effort required from you.

Our journey begins with a value proposition that's already been validated (see our PreXLR program for more information). The goal of a GTM strategy is to guide the introduction of your product or service to the market, focusing on its launch, promotion, and sale. It encompasses various elements, including market analysis, target customer identification, pricing, distribution channels, marketing, and sales strategies. Essentially, a GTM strategy answers the critical questions of why, to whom, how, and where a product will be marketed. It is crucial for successfully launching new products or services, entering new markets, or re-launching a company or brand.

In one year, we lay the foundation of the sales funnel towards a scalable strategy through the four distinct phases below.