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BW Ventures
BW Ventures is the go-to-market partner for large organizations and mid-market PE-firms. We turn new products, technologies and R&D into proven, scalable revenue, and take proven products into new markets. Validated by customer commitments, installed as an operating system, and held to one number: yours.
Projects
Validated and scaled across corporates and PE portfolios since 2016.
Market value created
Measured in signed revenue and enterprise value, not projections.
Saved on bad investments
Honest no-go advice before serious capital went in.
Emerce
Listed in the Emerce Top 100 of leading agencies in the Netherlands.
01
The problem
A survey is an opinion.
A waitlist is a maybe.
A signed customer is a fact.
02
The system
Step 1
PreXLR
Before serious capital goes in, we prove there is a real market and a repeatable way to win customers. That goes for a new proposition, and just as much for a proven product entering a new market or segment. Not with surveys or waitlists, but with signed customer commitments. The gate decision is made on data: scale it, fix it, or stop it. Passing and not passing are both valuable outcomes.
Six modules, one gate
Decided on data, not opinion.
00
Planning and assumption mapping
Surface the unspoken beliefs and identify the assumptions that would break the business if wrong.
01
Problem discovery
30 to 60 interviews on past behaviour, real pain, frequency and cost. Is the problem urgent enough to command budget?
02
Solution discovery
20 to 40 interviews on how customers cope today, and what a materially better alternative must do to win.
03
Category and value proposition design
Select the best-fit category and a minimal but credible proposition.
04
Pitch MVP
10 to 20 real pitches. Validation by commitment, not agreement.
05
Business case and investment readiness
A grounded business case and a gate decision. Passing and not passing are both valuable outcomes.
Step 2
XLR
For propositions that cleared validation and now need to scale without breaking. We build the fundamentals (Sales Letter, Growth Model, Growth Engine) and install a complete GTM Operating System through live execution: prospecting, demo, closing, content, advertising, customer success. Done-for-you by our team, or Done-with-you alongside yours. Formal Go or No-Go review at month 6.
The GTM Operating System
Six modules. Nothing counts as installed until it performs.
01
Prospecting
Outbound and inbound pipelines that fill the funnel predictably.
02
Demo
A demo motion that qualifies hard and converts to proposals.
03
Closing
Deal management and negotiation, run inside the CRM.
04
Content
Sales-led content that answers real objections in the funnel.
05
Advertising
Paid channels tuned to the growth model's CAC targets.
06
Customer Success
Onboarding and retention that protect installed revenue.
The Revenue Engineering line
Built
R&D · Product · Venture
Value your organization already created.
Validated by commitment
PreXLR
Signed customer commitments prove the market before serious capital goes in.
Signed
GTM-OS installed
XLR
An operating system for prospecting, selling and retaining, installed by doing the work.
Scalable revenue
Held to one number
Predictable growth your team owns, and keeps.
03
Your route
What are you commercializing?
You're commercializing: · Back
Do you have signed customer commitments?
Your route: PreXLR
Start with market validation.
In 3 to 4 months you'll know if customers commit, before serious capital goes in.
Not sure? That's what a discovery call is for. 30 minutes, honest advice either way.
04
Who we help
Corporates
500+ employees
New products stuck at launch. Technology and R&D waiting for a market. Internal ventures that need to earn their place in the portfolio. Proven products and services that need to break into new markets.
→ For corporates
Private equity
Portfolio companies with real product and fragile, founder-dependent sales. We install the growth system that makes revenue repeatable across the holding period.
→ For private equity
05
How we're different
01
Validation by commitment
A survey is an opinion. A waitlist is a maybe. A signed customer is a fact. We only call something validated when customers commit.
02
We work inside your business
In the CRM, on sales calls, in the funnel, writing the copy, reviewing the numbers. Advice is a side effect, not the deliverable.
03
Long-term partner, not a project
Our aim is partnerships of 3+ years, held to the revenue line, with data-driven gates at every stage. If the data says stop, we say stop.
06
Proof
DELA
KPN
Sony
Cisco
Dutch National Police
KVK
TMC
Mourik
DELA
KPN
Sony
Cisco
Dutch National Police
KVK
TMC
Mourik
Case 01
Corporate venture
Case study coming soon
Case 02
R&D / technology commercialization
Case study coming soon
Case 03
PE portfolio company
Case study coming soon
A 30-minute discovery call. We map what you've built, where it stands commercially, and whether validation (PreXLR) or go-to-market (XLR) is the right next step. Honest advice either way, including “don't do this.”
