We don’t create unicorns;
we breed Blue Whales


Our History
In 2009, Maarten van Kroonenburg stepped into the music industry with big dreams, only to discover that the available contracts benefited labels far more than artists. This turning point caused him to start his own music venture, pushing him into the startup world. There, he gained invaluable insights from the common challenges startups face.
By 2016, armed with a mixture of formal education, experience and a deeper understanding, Maarten founded BW Ventures, this time with the mission to transform the approach to innovation and provide a platform for small companies to carve out their own niches, rather than being viewed as smaller versions of large corporations.
Over the years, Maarten has transformed BW Ventures into a force, overseeing more than 100 projects to completion. Motivated by his journey through highs and lows, BW Ventures exemplifies the belief that innovation success is driven by strategy and a willingness to experiment.
At BW Ventures, our focus extends beyond the present towards building businesses capable of sustained growth, supported by solid data and data-driven insights
We make a difference
Accepting change energizes us. We're experts at navigating transitions and we know how to guide you through them. Adjustments aren't seen as obstacles but as opportunities for growth and learning.
Practicing Adaptability
We are flexible, moving easily and with determination through challenges. Our approach is to stay flexible, persistently seeking out the issues that need solving.
Agility in Action
Keeping focus during the validation process is important. We remain observant and ensure that you do too, sharpening your strategy and execution. This concentration helps us to identify and pursue the most valuable opportunities, understand the mechanics of your business and figure out how to commercialize it rapidly.
Consistent Focus

Inspired by giants
Our mission
We drive strategic renewal within organization by developing and implementing future-proof propositions that stimulate innovation and growth
Be Open - Open dialogue is key to finding solutions, consequently everything is debatable. Trust us to always speak up respectfully.
Be Result Oriented - Our focus is on achieving goals and delivering value to our customers.
Be Innovative - We prioritize input over output in innovation, perfecting our input for optimal results.
Our team

Maarten van Kroonenburg
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Jasper Warmenhoven

Ivar Moberts

Laura Lozano Montalvo

Julian Vegt

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Bert-Jaap Brons
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Thijs Visscher
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