We help build

commercially successful innovations

Achieving success in the competitive field of innovation hinges not just on taking the right steps, but also on doing them in the correct order.

Properly timing the critical activities can be the key difference between a prospering and a faltering intrapreneur. We help our clients hit that timing just right to let them succeed.

Modern architecture roof Tilburg central station

That’s where we come in

We commercially accelerate innovation through validation

We breed blue whales

We are in the business of testing and confirming whether a product, service or business idea addresses and fulfills the needs, wants or pain points of its intended users or customers. Proper validation is crucial for determining if a business model can thrive in the actual market. This process is the foundational step towards cultivating "blue whales" — businesses that are not only large but also sustainable and capable of consistent growth.

200+

Projects helped

20.000.000

Saved in bad investments

Innovation can sprout from idealism, but it can also be enforced by the need for growth. Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict.

Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. But we especially want to be realistic about success.

We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. That also means that if it isn’t considered relevant, we advise against going ahead with the idea.

Our services

To help you create commercially successful innovations we provide the following services.

01 //

Innovation Strategy

We assist you in crafting an innovation strategy tailored to your organization's specific needs, innovation style, and operational flexibility.

Innovation Stategy -

02 //

PreXLR

A focused 12-week program, led by an experienced facilitator, designed to assess the commercial potential of an idea by systematically validating or eliminating uncertainties and risks. The end result is not just a validated plan, but committed customers.

PreXLR -

03 //

Go-to-Market

After PreXLR (or having a properly validated idea), embark on a 6-month journey through which we help you focus on four critical areas: Sales & Marketing, Products, Operations, and Team. This program is designed to build the foundation for a scalable and robust business, setting the stage for enduring success.

Go-to-Market -

04 //

Senior Validator

Validators are experts of momentum, serving as efficient additions to your teams that ensure progress. They play a key role in conducting experiments, identifying subsequent steps, and are experienced in our methodology. This expertise enables them to operate independently and provide valuable support throughout the validation process.

Senior Validator -

Payroll SaaS Solution

We empowered a payroll SaaS Solution towards rapid growth, securing their first 20 clients in just three weeks by refining their value proposition. After navigating through a challenging year with 40,000 non-paying users, the startup is now on track to achieve between $16M to $20M in annual recurring revenue, leveraging the client base from existing business units.

Legal Platform

We enhanced a legal platform connecting legal seekers and providers by implementing a systematic outreach system. Within two months, we achieved a 30% growth in the partner network, generating an estimated €300K+ in revenue. The current pipeline aims for a 100% growth in their business.

Feeling inspired?